A Striptease for Water

Problem: How to make your bottled water stand out from the (overcrowded) crowd? Solution (obvious): Exercise bikes, women, and a neon male stripper…

Nestlé’s Contrex Mineral Water put on quite the show in Paris, stationing pink exercise bikes in a crowded area, which, when used, powered a flirty striptease from a projected male on the side of the building.

Obviously it was staged (by the Paris-based agency Marcel). Nonetheless it’s certainly entertaining, and the French version got over 10 million views in 2 months. We just would’ve loved to be in the meeting where this was thought up.

via Ad Challenger

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