We have a longstanding belief that cats are conspiring to take over the world…and will in due time. Case in point: they are now infiltrating a once incongruous realm, makeup. French label Paul & Joe Beauté has a new cosmetics collection that features cat-embossed eye shadows and lipsticks shaped like kitties wearing mini top hats. Top hats! It seems the felines are slowly gaining control…under the clever guise of cute and novel accoutrements…
This clever, fake commercial for a new beauty product “Fotoshop by Adobé” is both an entertaining spoof of cosmetic ads and a pointed criticism. Writer and director Jesse Rosen says of his video, “This commercial isn’t real, neither are society’s standards of beauty.” We love our Photoshop but agree sometimes it can go too far!
We find this ad campaign absolutely ridiculous. I mean, do they really expect us to believe that Grandmas have sex?? Because they don’t! Ever! And they never have in their entire lives! Ever! They were born crocheting doilies and baking bread! Leave it to the Canadians to try and mess with our heads…
OK, we’ll admit that we would love to count McDonald’s as one of our clients…and would also relish the chance (pun intended) to do a project on this scale. But when we saw this Fries in the Sky installation in Chicago by Leo Burnett, we couldn’t help but shrug. First off, it reminds us too much of the World Trade Center Tribute in Lights, not far from our offices (as Adweek also points out below). But that wasn’t the worst of it.
Problem: How to make your bottled water stand out from the (overcrowded) crowd? Solution (obvious): Exercise bikes, women, and a neon male stripper…
Talk about a new way to consume marketing, this advertisement from Volkswagen offers a new experience for the reader: to literally eat the ad. We love VW’s adventurousness, but we’re not too keen on actually taking a bite of asphalt. Nonetheless this caught our eye while working on our own edible promotion piece for a client in the gourmet food industry. Set to come out later this year, it will surely prove much tastier…
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