Moncler’s Human Forest

Last year’s Moncler Grenoble show on ice was cool to say the least, so we had high expectations for their Gotham Hall presentation last Saturday. We were not disappointed as we walked through the black hallway into a dark, circular room set with a dramatic scene… Read More

PSFK Shortlists Our Concept for The Future of Work

PSFK, the world’s best source for trends, advertising, and media invited Stark Design, among hundreds of other creative agencies around the world, to develop ideas around the banner of the “Future of Work” — what tools and services for work would be needed or in use 5-7 years from now. Our concept app, ProPath, can be used by any professional at any stage of their career, providing guidance and intelligent mapping of an individual’s possible future job track. ProPath was selected along with entries from other noted agencies like Smart Design and Zemoga.

Thanks again, PSFK!  Read More

Hats Off to Our Michelin-Starred Client

We always enjoy working with Rouge Tomate, whose menus, gourmet food cart, and new website (launching soon) have been the subjects of our attention. Of course, we also thoroughly enjoy dining at the East 60th Street restaurant, with its luscious cuisine that’s actually good for us. For that, we can thank their nutritional charter SPE (meaning “health through food”), founded by Rouge Tomate’s owner, Emmanuel Verstraeten. A certification and consulting program that focuses on the sourcing, preparing and enhancing of food, SPE is gaining momentum and caught the attention of The New York Times, which summed up our own delectable experience in their article yesterday:

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Moncler on Ice

Everything about the Moncler Fall/Winter 2012 fashion show in Central Park celebrated sophisticated winter wonderland: The trees surrounding Wollman Rink were bathed in bright, festive colors, a gospel choir belted out New York, New York, to start the show and professional ice skaters painted the ice in wisps and swirls of red, white, blue and gray. The light dusting of snow and biting cold helped set the scene and the hot chocolate and spiked apple cider helped keep the warmth in, if just for a few extra minutes.

Moncler certainly knows how to stage a spectacle:

(Image via Getty) Read More

REALiTREE on Fog Melt

Thanks to Carol Emert of fog melt for her article about REALiTREE! It was great to discuss the project with her, and we’re glad she called attention to an awesome initiative that served as powerful inspiration for us, Tidy Street in Brighton, England where residents were given home electricity monitors to help reduce their energy use. A local artist painted the unfolding infographic on the street to track their progress and participants ended up cutting their energy bills an average of 15%. Read More

Congrats to Friends PSFK, the Next-Gen of Consulting Firms

We’ve long-admired the work of PSFK and founder/president Piers Fawkes, and we’re glad to see that the media is recognizing them too! Check out CNN’s article on the consulting firm here.

Today, TriplePundit also acknowledged PSFK’s collaboration with The Climate Reality Project and its Gaming for Good challenge. Stark Design was proud to join in this effort; see PSFK’s coverage of our Realitree concept here.

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REALiTREE’s Branches are Growing

REALiTREE is a digital representation of our local environment and the role we’re playing in sustaining its well-being. It is a game played by different groups in many places. Individuals, teams, communities, cities and even countries compete against their counterparts via Twitter, Facebook and through other digital social tools.

A REALiTREE is like a huge Tamagotchi which thousands of people care for. And that’s not all.

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Al Gore Digs Our REALiTREE!

Today, we were honored to be invited to NYC’s SoHo House to present our concept “REALiTREE” to the folks at PSFK, the Climate Reality Project, Alex Bogusky, Aaron Dignan, other participants and assembled guests. It was amazing to meet Al Gore and hear his praise for REALiTREE.

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CNN Fires Real Photographers in Favor of Free Fake Ones

Does the camera make the photographer? CNN seems to think so, recently firing over 50 of its staff of photojournalists and editors, brilliantly rationalizing that quality cameras are now cheaper, smaller, and widely accessible to amateurs, who will take pictures for free. Well, then, David Burnett step aside..I’m gonna find out what kind of camera you have, get it, and take your job! And while I’m at it I’ll buy the latest and greatest medical equipment and call myself a surgeon! Who would like to be my first nose-job? I’ll do it for free!

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Seeing Red

We’re thrilled to be working with Rouge Tomate Restaurant. Read More