Announced today, Nuance Salma Hayek has won Launch of the Year from the WWD 2011 Beauty Inc Awards. We’re proud to have been one of the agencies working on this launch and congratulate the design team at CVS, headed up by Gaemer Gutierrez, for a job beautifully done!
We were excited to help with the launch of Salma Hayek’s new beauty line for CVS, creating in-store displays, sample cards, and other support material.
One of the things we love to see is when huge companies embrace big ideas that can impact millions of people and dollars. So its worth noting how wonderful this idea really is, even if we’re not crazy about the structural design itself: Coca Cola’s recyclable shelving units that imply a nearly endless life-cycle of being used to death, recycled and then made anew once more. If only we could do that to ourselves, then we wouldn’t need to worry about paying off student loans, mortgages and taxes.
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