Branding and

Identity Design

Identities, Brand Strategy, Logo System Design, Naming

At our core, we love brands. We may even be guilty of dreaming about logo design or finding whitespaces in strategic frameworks. (That last line wasn’t a joke). To us, every detail in development is critical — understanding business intent, a foundation in graphic design, defining the audience, details of a letterform — to a fault, we love making a mark.

Daniel Stark, Founder & Creative Director. Daniel’s diverse background in advertising, publishing, apparel and media at companies like GQ Magazine, Baron & Baron, Ann Taylor, Harper’s Bazaar and Nielsen drives his multidisciplinary approach and an uncompromising quest for simplicity.

He has created well-known campaigns, identity programs, packaging systems and digital & physical products for a diverse mix of consumer brands, services and companies including CVS Health, Prophet, Elf Cosmetics, Staples, PSFK, L’Oreal, Doremus and NYU.

Daniel is also an inventor, podcast host and author / creator of PaperMade books and products that feature flat character designs, pre-cut and pre-scored, that fold up into 3D paper toys. He lives in the greater New York City area with his family.

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