CVS Health Glucose Monitor

Sites & Apps, Identities, Products, Media & Ads

When CVS launched an affordable self-monitoring device for diabetics that cut testing costs to $1 per day, we developed a fun campaign for in-store and online that featured the primary digit of the test in the form of the Finger Family.

Pointing the Way

We made a series of paid ads, social posts, a website and in-store media that are memorable and lighthearted to launch the Advanced Glucose Monitor nationwide. Our “high touch” finger people pointed the category to #1 in sales, and, frankly, that’s as many finger jokes that we can cram into one description.

Daniel Stark, Founder & Creative Director. Daniel’s diverse background in advertising, publishing, apparel and media at companies like GQ Magazine, Baron & Baron, Ann Taylor, Harper’s Bazaar and Nielsen drives his multidisciplinary approach and an uncompromising quest for simplicity.

He has created well-known campaigns, identity programs, packaging systems and digital & physical products for a diverse mix of consumer brands, services and companies including CVS Health, Prophet, Elf Cosmetics, Staples, PSFK, L’Oreal, Doremus and NYU.

Daniel is also an inventor, podcast host and author / creator of PaperMade books and products that feature flat character designs, pre-cut and pre-scored, that fold up into 3D paper toys. He lives in the greater New York City area with his family.

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