CVS Health Glucose Monitor
Sites & Apps, Identities, Products, Media & Ads
When CVS launched an affordable self-monitoring device for diabetics that cut testing costs to $1 per day, we developed a fun campaign for in-store and online that featured the primary digit of the test in the form of the Finger Family.
Pointing the Way
We made a series of paid ads, social posts, a website and in-store media that are memorable and lighthearted to launch the Advanced Glucose Monitor nationwide. Our “high touch” finger people pointed the category to #1 in sales, and, frankly, that’s as many finger jokes that we can cram into one description.