Branding and Identities, Brand Strategy, Spaces, Sites & Apps
When Lebenthal expanded their financial services offering to include wealth management and other investment options, their workhorse of a logo (and entire brand system) needed a rethink. We knew that the heritage and tradition of the brand — in its third generation of leadership — needed to stay intact.
Our rebrand also involved an overhaul of the company website, copy tone and manner and a wide variety of media — paid and earned. We developed three advertising campaigns, produced brochures and sell sheets and introduced a consistent social media presence.