Don Mischer Productions

Branding and Identities, Spaces

An iconic brand for the iconic producer of iconic TV productions. OK maybe that’s too much iconic for one description but have you seen what they produce?

Retail design was aided by fun in-store messaging, branded architectural elements and a consistent packaging program touching all aspects of the brand.

Retail design was aided by fun in-store messaging, branded architectural elements and a consistent packaging program touching all aspects of the brand.

The Main Event

DMP produces Super Bowl Halftime Shows, the Emmys, the Academy Awards and specials like Mickey Mouse’s 90th Birthday Spectacular and Fashion Rocks. So when they told us they needed a new brand mark, we couldn’t help but see the balancing act they perform each and every show. The bold mark we developed reflects that — and comes in several forms that translate to big and small screens across broadcast, print and digital.

Daniel Stark, Founder & Creative Director. Daniel’s diverse background in advertising, publishing, apparel and media at companies like GQ Magazine, Baron & Baron, Ann Taylor, Harper’s Bazaar and Nielsen drives his multidisciplinary approach and an uncompromising quest for simplicity.

He has created well-known campaigns, identity programs, packaging systems and digital & physical products for a diverse mix of consumer brands, services and companies including CVS Health, Prophet, Elf Cosmetics, Staples, PSFK, L’Oreal, Doremus and NYU.

Daniel is also an inventor, podcast host and author / creator of PaperMade books and products that feature flat character designs, pre-cut and pre-scored, that fold up into 3D paper toys. He lives in the greater New York City area with his family.

My LinkedIn