Orion Construction

Identity & Website

One of New York City’s best residential and commercial contracting companies, Orion needed an identity and fully responsive website that spoke the same language as their high-end clients — optimized for any screen.
The vision was simple: Build a beautiful digital space where Orion’s final projects can be proudly displayed at the maximum size. Our approach was to first reduce navigation to a minimum and provide a way for it to nearly disappear once a viewer started looking through projects. Upon scrolling, the entire nav reduces to two small boxes — one with the brand icon, the other with an arrow — both pushed to opposite corners.
We’re honored this website design was chosen as a winner of the GD USA design awards.

Daniel Stark, Founder & Creative Director. Daniel’s diverse background in advertising, publishing, apparel and media at companies like GQ Magazine, Baron & Baron, Ann Taylor, Harper’s Bazaar and Nielsen drives his multidisciplinary approach and an uncompromising quest for simplicity.

He has created well-known campaigns, identity programs, packaging systems and digital & physical products for a diverse mix of consumer brands, services and companies including CVS Health, Prophet, Elf Cosmetics, Staples, PSFK, L’Oreal, Doremus and NYU.

Daniel is also an inventor, podcast host and author / creator of PaperMade books and products that feature flat character designs, pre-cut and pre-scored, that fold up into 3D paper toys. He lives in the greater New York City area with his family.

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