Stubble & ‘Stache
Identity, Packaging, Collateral Signage
An epic line of beard and facial care products for men who grow epic beards — founded by an epic man and former special operations Marine. The brief, not to mention the end result, had to be… epic.
S+S is a company that embraces the highest standards of operation and integrity — mirroring our own commitments — by meeting the highest verified standards of social and environmental performance, transparency, and accountability.
The Challenge
Update the original packaging to increase the perceived value and aesthetic — essentially, re-create it as the luxury brand that it is. And, as an added bonus, could we instill the brand, packaging, etc. with a hint of its origin in the world of military and special forces service too.
The Solution
We explored a wide variety of symbols, monograms and icons to find the best “S+S” mark. Once we found that, we wanted to show the luxury of the brand by incorporating matte and shiny black surfaces with shiny copper foil.
