The Tea & Honey Store
Identity, Packaging, In-Store Signage
Retail design was aided by fun in-store messaging, branded architectural elements and a consistent packaging program touching all aspects of the brand.
Started by the savvy founders of the Hamptons Honey company, the initial brand looked and felt like a homey, mom-and-pop — complete with wooden crates and baby blue walls. The owners wanted a sophisticated approach that appealed to upscale, metropolitan consumers… in New York and beyond.
Tea and Honey are ancient elixirs — the stories they tell are legendary (edible honey was found in Egyptian tombs… it doesn’t go bad. Go figure!). Using packaging labels, in-store signage and shopping bags as a canvas, we evolved a brand with clean and sleek lines that could also inform, be playful or just speak for itself.