Rouge Tomate Restaurant
Identity, Packaging, Spaces, Media & Ads
The critically acclaimed, Michelin-starred Rouge Tomate restaurant is known for its commitment to using locally-sourced, seasonal, and sustainable ingredients to create delicious, healthy and responsible cuisine. Our long relationship with them allowed us to impact their business across media, spaces and products — and create a consistently fresh brand story.
Our approach was to always be faithful to the ethos of the brand — a holistic approach to simplicity, material and detail. As an example, when the concept was to be presented to hospitality partners for global expansion, we created a gorgeously printed, casebound book with red fabric binding cloth wrapping thick, unfinished paperboard covers, blind embossed with the Rouge Tomate logo.
As the elemental DNA of the brand, the logo’s red square serves as the ultimate building block… repeating, replicating and recurring throughout products, vehicles, spaces, emails, invitations, dishes, menus and more.