CVS Glucose

When CVS launched an affordable self-monitoring device for diabetics that cut testing costs to $1 per day, we developed a fun campaign for in-store and online that featured the primary digit of the test in the form of the Finger Family.

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When Lebenthal expanded their financial services offering to include wealth management and other investment options, their workhorse of a logo (and entire brand system) needed a rethink. We knew that the heritage and tradition of the brand—in its third generation of leadership—needed to stay intact.

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Manhattanville Market

Anchored in the gleaming gem of Columbia University’s new Manhattanville campus and designed by architect Renzo Piano, the Manhattanville Market food hall is a shining light in an historical and transforming uptown neighborhood.

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Diary Book

A photographer’s visual journal representing a few years of personal self portraits, ‘Diary’ explores moments in time, crystallized like a raindrop in a momentary glance during a downpour.

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NYU Abu Dhabi

Our fifth book for New York University was to commemorate an oral history of the NYU Abu Dhabi campus, from the inception of the idea to one of the most successful, thriving international institutions of higher learning.

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Daniel Stark, Founder & Creative Director. Daniel’s diverse background in advertising, publishing, apparel and media at companies like GQ Magazine, Baron & Baron, Ann Taylor, Harper’s Bazaar and Nielsen drives his multidisciplinary approach and an uncompromising quest for simplicity.

He has created well-known campaigns, identity programs, packaging systems and digital & physical products for a diverse mix of consumer brands, services and companies including CVS Health, Prophet, Elf Cosmetics, Staples, PSFK, L’Oreal, Doremus and NYU.

Daniel is also an inventor, podcast host and author / creator of PaperMade books and products that feature flat character designs, pre-cut and pre-scored, that fold up into 3D paper toys. He lives in the greater New York City area with his family.

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