CVS Glucose

When CVS launched an affordable self-monitoring device for diabetics that cut testing costs to $1 per day, we developed a fun campaign for in-store and online that featured the primary digit of the test in the form of the Finger Family.


When Lebenthal expanded their financial services offering to include wealth management and other investment options, their workhorse of a logo (and entire brand system) needed a rethink. We knew that the heritage and tradition of the brand—in its third generation of leadership—needed to stay intact.

Branding Experience

At our core, we love brands. We may even be guilty of dreaming about logo design or finding whitespaces in strategic frameworks.

Manhattanville Market

Anchored in the gleaming gem of Columbia University’s new Manhattanville campus and designed by architect Renzo Piano, the Manhattanville Market food hall is a shining light in an historical and transforming uptown neighborhood.

Diary Book

A photographer’s visual journal representing a few years of personal self portraits, ‘Diary’ explores moments in time, crystallized like a raindrop in a momentary glance during a downpour.

Don Mischer Productions

An iconic brand for the iconic producer of iconic TV productions. OK maybe that’s too much iconic for one description but have you seen what they produce?

NYU Abu Dhabi

Our fifth book for New York University was to commemorate an oral history of the NYU Abu Dhabi campus, from the inception of the idea to one of the most successful, thriving international institutions of higher learning.

CVS Health Poparazzi

Poparazzi nail colors are all about self-expression and bold, fun colors. To help visual branding in-store and online, we produced a series of images to show some of the infinite personalities that are possible.

Rouge Tomate Restaurant

The critically acclaimed, Michelin-starred Rouge Tomate restaurant is known for its commitment to using locally-sourced, seasonal, and sustainable ingredients to create delicious, healthy and responsible cuisine.

The Tea and Honey Store

We first encountered The Tea & Honey store in a seasonal booth in Grand Central Station, an outpost of their equally small retail store in the 43rd Street corridor of the same transportation hub in midtown Manhattan.

Daniel Stark, Founder & Creative Director. Daniel’s diverse background in advertising, publishing, apparel and media at companies like GQ Magazine, Baron & Baron, Ann Taylor, Harper’s Bazaar and Nielsen drives his multidisciplinary approach and an uncompromising quest for simplicity.

He has created well-known campaigns, identity programs, packaging systems and digital & physical products for a diverse mix of consumer brands, services and companies including CVS Health, Prophet, Elf Cosmetics, Staples, PSFK, L’Oreal, Doremus and NYU.

Daniel is also an inventor, podcast host and author / creator of PaperMade books and products that feature flat character designs, pre-cut and pre-scored, that fold up into 3D paper toys. He lives in the greater New York City area with his family.

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